Viewings are up 10% in Greater London and the South West

14 July 2014

Properties in Greater London and the South West are reported to be receiving the highest number of viewings in the country before they are sold subject to contract (SSTC).
This is according to a survey of over 100 estate agents across the country carried out by Move with Us, home of the UK’s largest network of independent estate agents.
The average number of viewings per property in both Greater London and the South West is 13, showing around a 10% increase in a yearly comparison. This is also seven more viewings than the average for Britain which currently stands at six.
Properties in the East Midlands are at the other end of the scale, selling after an average of only four viewings. The East Midlands is the best performing region in the country when comparing viewings with offers. Each property in the region has on average four viewings and two offers, making the ratio 2:1. This indicates buyers in the East Midlands are serious contenders, have done their research and choose carefully which properties they want to view before proceeding.
Robin King, Director at Move with Us, says: “In fast paced property markets such as Greater London where the average selling time is just 47 days, viewing numbers tend to be higher because there is a large number of potential buyers fighting for a limited number of properties. Rapid selling times mean buyers have less time to make well thought out decisions about which properties to visit and tend to view properties they wouldn’t normally consider as soon as they come on the market. This increases the viewings to offer ratio.”
*Data based on a survey of over 100 estate agents across the UK.
** Data based on a survey of over 180 estate agents across the UK.
Top tips for making your property stand out:
• Ensure the property has curb appeal by tidying any outside areas. The garden and the front of the house is the first thing a potential buyer will see and first impressions really do count
• De-personalise your home by painting the property a neutral colour and removing any family photos. This will help potential buyers to view the property as a neutral space and imagine themselves living there
• Ensure your property is clean and fresh. Get rid of any ashtrays, pets and empty the bins, also open the windows to let fresh air in. Figures from our survey of more than 180 estate agents across Britain revealed  that smoking and bad smells put off 55% of potential buyers when viewing a property** 
• Clear away clutter to help rooms to feel bigger. According to our data, this puts off 22% of potential buyers and almost a third of sellers don’t carry out this simple task**
• Make sure the property is refreshingly cool in the hot days of summer. On cooler days, put the heating on, if necessary, so the property feels warm and inviting and not cold and damp

Properties in Greater London and the South West are reported to be receiving the highest number of viewings in the country before they are sold subject to contract (SSTC).

This is according to a survey of over 100 estate agents across the country carried out by Move with Us, home of the UK’s largest network of independent estate agents.

The average number of viewings per property in both Greater London and the South West is 13, showing around a 10% increase in a yearly comparison. This is also seven more viewings than the average for Britain which currently stands at six.

Properties in the East Midlands are at the other end of the scale, selling after an average of only four viewings. The East Midlands is the best performing region in the country when comparing viewings with offers. Each property in the region has on average four viewings and two offers, making the ratio 2:1. This indicates buyers in the East Midlands are serious contenders, have done their research and choose carefully which properties they want to view before proceeding.

Robin King, Director at Move with Us, says: “In fast paced property markets such as Greater London where the average selling time is just 47 days, viewing numbers tend to be higher because there is a large number of potential buyers fighting for a limited number of properties. Rapid selling times mean buyers have less time to make well thought out decisions about which properties to visit and tend to view properties they wouldn’t normally consider as soon as they come on the market. This increases the viewings to offer ratio.”

Top tips for making your property stand out:

• Ensure the property has curb appeal by tidying any outside areas. The garden and the front of the house is the first thing a potential buyer will see and first impressions really do count

• De-personalise your home by painting the property a neutral colour and removing any family photos. This will help potential buyers to view the property as a neutral space and imagine themselves living there

• Ensure your property is clean and fresh. Get rid of any ashtrays, pets and empty the bins, also open the windows to let fresh air in. Figures from our survey of more than 180 estate agents across Britain revealed  that smoking and bad smells put off 55% of potential buyers when viewing a property** 

• Clear away clutter to help rooms to feel bigger. According to our data, this puts off 22% of potential buyers and almost a third of sellers don’t carry out this simple task**

• Make sure the property is refreshingly cool in the hot days of summer. On cooler days, put the heating on, if necessary, so the property feels warm and inviting and not cold and damp

*Data based on a survey of over 100 estate agents across the UK.
** Data based on a survey of over 180 estate agents across the UK.

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