Moving with the market
9 June 2008
As the Halifax price index shows a 2.4% fall in May, property specialist movewithus is taking proactive steps to ensure their network of estate agents and developer partners continue to make sales. Implemented in early 2008, their regionalisation is already seeing impressive results, with 40% of movewithus’ corporate stock sold last month, despite the tough conditions.
movewithus’ regionalisation is designed to speed up communications between each area of the property industry. It consists of bringing valuation, sales progressing and account managers together to give developers closer contact with all areas of the sales process.
The regionalisation took place in early 2008 when the property market was really starting to feel the effects of the credit crunch. During the first quarter of 2008, UK house prices fell by an average of 1%. However, closer analysis shows vast regional variations - while house prices in the North fell by 0.5%, prices in the West Midlands fell by 5%.
Robin King, movewithus founding director, said: “With such vast regional differences in prices, it made sense to restructure our business to give each area their own, dedicated team. Our aim is to give developers and estate agents appropriate advice on valuations and sales that reflects local demands and market activity.”
When a developer acquires a property in a Part-exchange transaction, their movewithus team instantly knows the right agents in the area to provide a realistic valuation and achieve a quick sale. It means developers can quickly unlock the capital tied up in resale stock and movewithus member agents gain more quality instructions.
Robin King added: “In this market, it’s all about speed and volume of sales. Our regionalisation gives us the tools to provide our developer clients with a healthy turnover of sales, enabling them to reinvest in their core business of new homes.”
Source
http://www.movewithus.co.uk/mwu-news/00,news,53122,468,00.htm (launches a new window)
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