whitehot hits the road
18 November 2008
The whitehot property northern summit was a resounding success with agents, developers and lenders discussing the reality of conditions in their regions and engaging in healthy debates about how best to meet the challenges of the coming year.
Robin King, movewithus founding director, said: “We’re all feeling the pressure and it’s important that we’re all reading from the same page. That’s why we convened these seminars – to bring agents, developers and lenders together to discuss today’s challenges and to propose a new direction – whitehot property.”
whitehot property was presented as a mutually beneficial solution for agents, developers and lenders. The proposition works in two ways: firstly, developer part-exchange and lender repossession and probate properties are labelled as 'whitehot properties', differentiating them from regular sales in the marketplace. They are then showcased to tens of thousands of buyers through a number of different marketing channels.
The main channel to market is through our network of agents across the country. We provide each agent with whitehot property marketing materials to make developer and lender properties stand out in their office window displays and attract buyers.
Robin King added: “Through whitehot property, developers and lenders sell more properties and agents gain more motivated corporate instructions. Our sales results speak for themselves - we're currently selling one third of our corporate stock each month.”
For more information about whitehot property, click here or call 0870 428 4473.
Source
http://www.movewithus.co.uk/00,news,56716,185,00.htm (launches a new window)
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