Why would I want to tie up one of my plots for six weeks with no guarantee of an eventual deal?
To create confidence and results from an Assisted Sale scheme it is all about control. Before any property is accepted onto the scheme they would need to have gone through the same rigorous valuation process as we would do for Part-exchange. Unless we are confident that the property is being marketed at a price to achieve a sale within the agreed timescales it won't be accepted onto the scheme. Our current stats show that we sell 80% of properties on the scheme within eight weeks.
If I offer a Part-exchange scheme, why would I offer Assisted Sale as well, I can guarantee a sale using Part-exchange?
Yes, you do get more control and guarantee from Part-exchange, but you also need to consider the market boundaries that Part-exchange has. Our findings are that approx 70% of site visitors have a property to sell, but only 30% of those people fit the normal Part-exchange model i.e. are moving up market with a sufficient 25% differential. This shows that there is a huge section of the market that either can't offer enough differential or are moving sideways or down market. Assisted Sale enables these valued clients an opportunity to work with you to secure their ideal plot. Our average conversion rate for clients taking up the scheme once they have gone through the valuation process is 45%, showing a high degree of motivation.
I know the benefits and we already offer an Assisted Sale scheme, but my site reps are very negative, what can you do about this?
This is very common across the industry and is mainly due to past experiences that they have had with schemes that have not been managed properly. Before we launch a scheme with a developer client, we work with them to devise a business plan on what they want and what we believe can be achieved. Through market intelligence we see that the consumer appetite is huge and so the opportunity to gain more plot sales is obvious. Usually we are invited to present to all the site staff, to explain the schemes benefits to both them and their customers, demonstrate the quality of our valuation process and to talk through and agree the business plan we are working towards. It's always worth the effort to make sure the scheme is launched properly, the results speak for themselves!!