News
In the Loop - May 08
Regionalisation brings results for David Wilson
19 May 2008
Our regional restructuring is bringing real results for our developer partners up and down the country. This is certainly true of David Wilson South Midlands. After joining movewithus at the beginning of May, our managed sale services have already resulted in some impressive sales numbers, due to the development of a close working relationship and making sure properties are instructed with the right agents.
Debbie Hodson, movewithus regional team leader, explains: “We started working with David Wilson South Midlands two weeks ago and took on 18 of their resale stock from their Oakleaf portfolio. To date, we’ve already sold eight. The key is to keep in constant communication and build up trust between each party. When we make recommendations on marketing prices, David Wilson staff know that we’ve done our research and the properties are at the right prices to sell.”
Ronel Segar, sales director for David Wilson Homes South Midlands, commented: “Working with movewithus has proven extremely successful. We are very pleased with their management of the Oakleaf portfolio. Our partnership has already led to an increase in sales, which is of course the most important factor.”
As our developer clients will know, we’ve recently restructured the way we do business to give each site a more personalised service, reflecting the regional variations in the housing market throughout the country. This regionalisation consists of bringing valuation, sales progressing and account managers together to give developers closer contact with all areas of the sales process. Developers know that their movewithus contacts have knowledge and experience of what it takes to sell properties in their regions.
This closer relationship has enabled us to work with developers on vital steps to keep sales steady and ensure that staff resources are not wasted.
David Perrin, movewithus business development director, explains: “We’re making sure that site reps qualify buyers as soon as possible to make sure they have the financial means and motivation to move. There’s no use commissioning a valuation for a client who has no urgent reason to move or isn’t able to secure a mortgage. Staff need to ask pertinent questions as early as possible. For example, we should be asking customers what their timeframes are for moving. If they have a specific date or reason to move by a certain time, it means that they have a strong motivation to move.”
April’s results have been extremely encouraging. We're continuing to achieve steady sales of developer Part-exchange stock at 98% of our original valuation prices. This is entirely due to our close relationship with our member agents and our insistence on accurate valuations.
David Perrin added: “Our agents work to strict service parameters. Those that value accurately are given more ‘must-sell’ instructions. We’re also launching an innovative online portal which presents developer Part-exchange and Assisted Sale property directly to the consumer. It’s yet another outlet to increase sales numbers for our developer partners.”
