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movewithus double visitors to website

16 August 2007

With over 27,000 trade visitors to the movewithus main website pages and nearly 450,000 customer hits in the past six months the extensive work on the website is certainly presenting its benefits. Search engines like Google, Yahoo and MSN are now the first stopping point for many consumers when searching for anything, including the property market. This is why movewithus are committed to ensuring their site remains in the top section of matches when certain property words are ‘googled’. Using their Search Engine Optimisation (SEO) system movewithus are significantly progressing with their internet operations.

Over the past nine months movewithus have gained experience utilising the best techniques available to enhance their website’s SEO, updating their system continually to become more recognisable and available to the search engines. The significance of this is clear as visitors almost doubled from December 2006 to January 2007, after the initial work was completed. In total, 900,000 people have visited the movewithus website since the launch in November 2006.  



The emphasis is on key words, for instance when searching ‘buy conveyancing home’ in Google movewithus comes back at the first match. This is the type of exposure movewithus is striving towards. Since the launching of their website the movewithus has witnessed the Google ranking of its internal pages rise by 400%, and this is highly indicative of the progression their SEO system is making.  The reflection of this is shown by the gradual increase of referrals the site has received each month from customers using the Google search engine. 



The system runs by focusing on certain aspects of the website. For example, careful attention is given to the exact wording of each webpage. This is called content optimisation and, like title and header optimisation, focuses on the phrases that the search engines will pick up. An additional method used by movewithus on the website is link building. The number of links incorporated into the site is picked up by engines such as Google and all these techniques combine to determine where movewithus finish in the search engine results pages.   



Over 8000 consumers in the past four months have visited the movewithus site as a result of key words being sought after through a search engine. The hidden landing pages contain key words that the customers are seeking. For instance 670 customers have landed on the movewithus site as a consequence of searching ‘conveyancing fee solicitor’. A further 353 arrived at the site after searching for ‘buy investment property in the UK’. movewithus uses a specific research tool to discover which words the customers are using when searching for property assistance. Consequently, the company can then modify their website to suit the searches the customers were undertaking.



If movewithus keep working and editing their pages with the search engines in mind then the company will continue to rise on the results page. The higher movewithus finds itself on the list will almost certainly result in an increasing amount of customers visiting the site and finding out what Britain’s largest property network has to offer.

If you are an agent interested in upgrading your site or benefiting from our search engine optimisation experience, please contact us on 0870 420 4131 or click here for more information.

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